Commerce · Mobile-first · 2026
Sellah
A lightweight storefront that helps WhatsApp sellers list products, take orders, and track customers — without needing a full website.
Problem
Millions of small sellers run their entire business through WhatsApp chats. Shopify is too heavy and too expensive. Linktrees and notes don't track orders. The result: lost messages, lost inventory, lost income.
Insight
Sellers don't need a website. They need a single sharable link that turns their existing WhatsApp business into a structured catalog, with orders flowing right back into the chat they already use.
Solution
A minimal storefront builder that pairs with WhatsApp. Sellers upload products in minutes, share a Sellah link, and get a clean order pipeline — while customers stay in the chat they trust.
Architecture
Next.js storefronts deployed per seller subdomain, backed by Supabase with row-level security. WhatsApp Cloud API handles message dispatch and order confirmations. Edge functions process orders, build receipts, and keep a denormalized seller dashboard fast.
Outcome
In progress. Closed alpha with sellers across multiple categories. The next milestone is reducing the time from sign-up to a live storefront to under five minutes.
Why this exists
The default story about commerce in 2026 is glossy: AI agents shopping for you, AR try-on, checkout in one tap. The actual default — for an enormous part of the world — is a WhatsApp chat with product photos, a price in the next message, and “I’ll send you my account number.” That works, until it doesn’t.
I kept noticing the same failure modes: sellers losing track of which message was an order, duplicating product photos across forty contacts, and missing payments because the chat thread moved on. None of the existing tools fit. They were either too heavy (a full e-commerce stack), too generic (Linktree-style pages), or too foreign (Western-first checkout flows).
The wedge
Sellah does one thing first: it turns a seller’s WhatsApp into a sharable, structured link with a real product list and a real order flow. No app to install for the buyer. No new chat behavior to learn for the seller. The catalog is the product, and the chat is the checkout.
What I’m working on now
The current focus is reducing the activation gap — getting a seller from sign-up to a live link in under five minutes — and making the order dashboard feel less like software and more like a clean notebook.